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      Amazon Product Listings That Sell: Tips and Tricks for Better Search Rankings

      The Amazon marketplace is a goldmine for anyone in the eCommerce business. With a customer base of over 300 million people, there are plenty of potential customers out there for you to sell your products to!

      It can be challenging to get noticed when your product listings are competing with hundreds of thousands of others on the website. 

      However, there are a few things you can do to make sure your product listings are as search-friendly as possible and that they stand out from the competition.

      This blog post will discuss how to write better product listings that will help you rank higher and convert more sales!

      Choosing the best keywords to use

      The keywords you use have to reflect what your customers are interested in. Just like Google, Amazon logs all of the searches people make and uses this information for insight into which topics will be most relevant towards their massive user base’s interests – meaning it can help them find more sellers with products they might want!

      Customers are greeted on Amazon’s homepage with a list of categories and some of the most popular items in each. This is a gold mine of information for you since depending on the categories in which you sell. You can guess what kind of items consumers are searching for.

      Knowing what your customers need and are interested in makes it easier to find them. When they see products that match these needs for themselves or someone close enough on their list of must-haves—they’re more likely to buy!

      Here are some tips on how to find good keywords:

      • Increase your focus on long-tail keywords: Long-tail keywords are keyword phrases that are more specific and targeted than general keywords. They usually have three or four words in them, making them easier to rank for since there is less competition.
      • Make a list of the top 10-20 trending items in specific categories: Look at what other people are buying and want in your category. You never know. You might find something better without even knowing it! Go on the hunt for new items that would work well with your store’s inventory or style offerings by checking out lists of “most gifted” and “most wished for.”
      • Use the Amazon A to Z: The Amazon A-to-Z is a great way to find keywords you may not have considered. It’s an alphabetic list of all the products on Amazon, and it’s searchable! This can be a valuable tool for finding keywords related to your product that you may not have thought of before.

      Write a customer-based product description

      This is one of the most essential tips for ranking higher on Amazon. When you write your product descriptions, think about what your customer would want to know about the product. What are their needs? What are they looking for in a product like this?

      • Focus on benefits over features: Customers don’t want a list of everything you offer if they can’t do anything with it. How do these features benefit the customer? What kind of problems will this solve for them, and how can they use your product to meet their needs, goals, and desires – whether personal or professional?
      • Optimize for mobile: Since about half of all online buying happens on a smartphone, make sure your pages are optimized for mobile users! This means taking advantage of the smaller screen sizes by focusing more heavily on headings, lists, and images.
      • Keep the text short and sweet: The more concise your product descriptions are, the easier it is for customers to skim through them. Just remember that they might be reading on a smaller screen, so try not to use too much text.

      Optimize the bullet points

      The bullet point section at the top of listings acts as a calling card to keep your consumer’s attention and focus on essential selling features.

      Make sure your text isn’t the opposite of this. Long sentences, technical language, and flowery language are all examples of words that should be avoided. Avoid keyword stuffing in all forms as well.

      You have five bullets to make, and Amazon provides clear instructions on what you should include and in what sequence. Here are some bullet point optimization suggestions in addition to Amazon’s rules:

      • To make your product listing stand out from the crowd, discuss the actual product benefits instead of just describing features.
      • Make sure all five bullet points are skimmable and readable.
      • Use a semicolon to separate distinct thoughts on one line. This will allow you to include more information.
      • Use keywords to help people find your article. Reinforce the ones used in the title and add new ones.

      Don’t forget the Product Information section

      This is one area where many vendors fall short. Shoppers can discover all the technical and particular information they need in this section.

      Imagine you’re searching for the ideal desk to fit in your home office. Size can be a crucial consideration. You may be more inclined to accept a purchase if one listing contains that information in greater detail than another.

      In the product information section, you can add details like the product’s weight, dimensions, best-seller rank, and ASIN.  The following are some more reasons you should not overlook the product specification portion of a listing:

      • Your product specifications may distinguish it from your competitors’ items.
      • They can contain essential information that will assist the buyer in making a decision.
      • They can assist Amazon’s visibility, mainly if your product information section is more thorough and helpful to customers than your competitors.

      In addition to writing Amazon product listings that sell, other factors can affect your search rankings. Here are some more things to consider while ranking on Amazon:

      • Content: A9, like other search engines, examines the substance of your sales page using terms such as keyword density and text ratio.
      • Keywords: This is not visible to outside search engines like Google because they’re used to select your category.
      • Reviews: This is self-evident. Amazon places a high value on customer experience and happiness.
      • CTS (click to sales): This takes precedence over CTR. If the CR of your product was greater than that of another product that had a lower CTR but a higher click-to-sale rate, your product would rank above your competitors.
      • CTR (click-through-rate): This indicates whether or not consumers can discover what they’re searching for while browsing your product.

      Conclusion

      The key to success when selling on Amazon is taking time for preparation. You must follow the specific rules and regulations, but it will be worth your effort if you prepare properly!

      Bumping up one’s sales by following these simple steps can lead them towards greater visibility, resulting in higher conversion rates and maybe even an increase of clicks from potential customers who find what they’re looking for right away instead of scrolling through pages upon endless pages of listings.

      In this regard, our team can help you get started on the road to success. If you’re thinking of starting an Amazon business, don’t hesitate! Contact us for more information.

       

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